The SIMBA Project – Stronger Together

Student-ATHELETED. CULTURE CHANGE

RESTORE THE BIRTHRIGHT OF BELONGING.

The SIMBA Project trains and mobilizes influential student-athletes to strengthen school culture—so vulnerable students feel protected, seen, and supported.

Protect

Belonging

Reinforce

Standards

Mobilize

Leaders

Measure

Impact

SIMBA

means “lion.”

A lion doesn’t beg for belonging—it walks in it. SIMBA helps students reclaim that birthright.

Ready to start a school conversation?

Choose the path that matches your role and we’ll route you to the right resources.

What Is SIMBA

A 60-second explanation

SIMBA is a leadership movement inside schools. We equipe students-atheletes-the students everyone already watches - with the mindset, language, and standards to lead.

When the most influential students model courage, respect, and accountability, the whole campus shifts.

Watch Overview

Schools ready for culture reset

Students who feel isolated and targeted

Coaches & educators who want leaders

How It Works

Culture changes when leaders change.

We train student-athelets to set the tone, product belonging, and reinforce standards with visible, replaceable leadership

Recruit Leaders

Student-athletes are selected for character and influence—not just talent.

Train & Activate

Leadership, mindset, bystander action, belonging, language, and safe escalation.

Reinforce Culture

Consistent words, visible leadership, measurable change, and standards that last.

Outcomes

A stronger campus culture students can feel.

SIMBA focuses on belonging, confidence, engagement, and faster adult-supported intervention—the practical outcomes schools and families need most.

Stronger culture

Clear standards and shared language

Increased belonging

Students feel protected, seen, and supported

Better engagement

More students connected to school life

Faster intervention

Concerns are noticed and escalated sooner

Future beyond survival

Students begin to see purpose and possibility

Testimonials

Real People, Real Stories

When student-athletes lead with purpose, school culture shifts. SIMBA helps influential students protect belonging, reinforce standards, and lead with courage.

Karen Thompson Parent / Guardian, SIMBA School Community

SIMBA gave our student-athletes the language and confidence to lead beyond the scoreboard. We started seeing students step up in small but powerful ways—checking in, including others, and setting a stronger tone across campus.

David Ellis District Student Support Coordinator

What stood out to us was that SIMBA didn’t feel like another one-day assembly. It gave our students a leadership framework they could actually live out in hallways, classrooms, teams, and everyday moments.

Monique Harris Youth Program Director

The lion metaphor connected immediately. Students understood that belonging is not something they have to beg for—it is something they can help restore for themselves and others.

Robert Hayes Community Partnerships Lead

SIMBA gave us a practical way to activate student leadership. It helped our strongest voices become positive voices, and that changed the energy of the campus.

PROUDLY PARTNERED WITH

Ready to bring SIMBA to your campus?

Help students reclaim belonging and strengthen your school culture through athlete-led leadership.